What Is SEO?


When you use Google, Bing, Yahoo or any other search engine to look for a term, have you ever questioned how the sites in the first search engine result page got there when there are probably thousands of other competing websites which match your search term? Well, the answer to that concern is Seo (SEO). Those extremely first couple of websites had better SEO than their rivals. So, what is SEO? Merely, it is a marketing strategy utilised to increase the ranking of a site in online search engine.

Some of those sites (such as Wikipedia, Facebook and Microsoft) got to the first search engine result page without much help from SEO due to the fact that their brand is adequately popular to get them noted in the first page. The other websites depend on SEO to get them to the very first or 2nd search engine result page. You may question why SEO is so crucial. Well, users hardly ever exceed the really first couple of search result pages when searching for a term. When was the last time you clicked to see what was on page 2 or 3 in the search results?

SEO can be performed in lots of ways. The main (and efficient) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Making up SEO content

4) Utilizing multimedia

5) Regular updates

This post will quickly go over each of these SEO strategies. Each of these methods will be described in detail in subsequent posts.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The page title is shown on the 'tab' of that websites while the heading is displayed in the web page itself. When you enter into a search term (keyword), the search engine searches for websites whose title, heading and URL address matches the provided keyword. If the title, heading or the URL address of a website matches your keyword, then that website is provided with a greater ranking than others. For instance, if the keyword you got in is "Phoenix", a website having Phoenix in the URL is offered a greater ranking than a site not contain this word.

Back-linking

When you go to a site, you will normally see numerous links linking that website to other websites. These links are called back-links. Wikipedia is an exceptional example for back-links. All the reference websites are kept in mind at the bottom of a Wikipedia post. These hyperlinks are back-links of the respective suggestion sites. Back-links help to increase the ranking of a site.

Composing SEO content

Online search engine constantly attempt to match the gotten in keyword with the material of sites. For instance, if your keyword is "golf gamer", the online search engine will search for brief articles having the term "golf player". However, there will be countless brief posts having the term "golf gamer" in them. The online search engine will rank these short articles according to the "keyword density" of the brief posts. Keyword density is calculated by dividing the number of keywords in the post by the entire range of words and then increasing the result by 100.

For example, if a hundred-worded post has the keyword "golf gamer" repeated twice in it, the post has a keyword density of 2%. Articles having a keyword density of 0.5-2% are typically provided with the greatest ranking.

Using multimedia

Everyone selects visual websites, compared to plain-text websites. The considerable online search engine understands this and therefore; they offer websites consisting of multimedia (infographics, videos and other visual aids) a greater ranking than other websites.

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